PokerStars Casino wanted to increase visibility for their global partnership with Formula 1 team Oracle Red Bull Racing and briefed my team to come up with a creative idea that could drive awareness and convert Formula 1 fans into fans of the brand. 

Our job was to turn this partnership into more than a series of posts, but rather a series of content that would entertain people and make them feel the emotions drivers and their teams feel before, during and after a race. 

We come up with "Feel the thrill behind the wheel", a creative umbrella meant to bring the partnership into the spotlight and bring the brand closer to the Romanian Formula 1 fans, by making them part of the story, rather than being only spectators. 

Our concept included three parts: before the race (creating buzz, giving people clues, teasing the race, engaging content), during the race (adrenaline, intense feelings, emotions, goosebumps) and after the race (laid back, relaxed content, memes, impressions about the race, giveaways).

The content we created was a combination of thumb-stopping static feed posts, cinematic and engaging reels, stories with combinations of engaging widgets, as well as giveaways for those who paid attention to our content. 

People appreciated this kind of posts and really got into the race mood, interacting with our content through reactions, comments, widget answers and shares.